High risk. High reward. Literally.
EMMY: SOUTHWEST ROCKY MOUNTAIN
TELLY: SILVER X4
VIDDY: PLATINUM
MUSE CREATIVE: PLATINUM, GOLDx2
ADDY: SILVER
THE PROBLEM
PACS went full send as a sponsor of the Utah Jazz. As a prime sponsor, that included prime placement of its logo on the NBA court. When the new court was revealed for the season, it became painfully obvious no one had heard of the brand. One poetic comment on Instagram became the brief: What the heck is PACS?
THE SOLUTION
Educating 20,000 rowdy fans during a game is no small feat. The only way to capture any attention, if at all, was to entertain them. We created a strange spot in the name of strategy to stand out. The fans gobbled it up alongside their nachos and cheese. So much so, the next season we came back for round two. There's nothing the Illuminati can't solve.
Audio
