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Helping parents
help their kids
THE PROBLEM
Intermountain's Live Well program exists for one purpose: encourage healthier lifestyle choices. A large part of the program focused on helping parents and kids make better decisions. The challenge is no one wants to be told how to live.
THE SOLUTION
This campaign did some heavy lifting. Half of the campaign needed to speak to parents to encourage teaching healthier habits to their children. And the other spoke directly to kids. Regardless of the audience, each piece of content had to entertain. The campaign remained interesting and objective, not condescending or pushy. It's a delicate dance and a bit like inception.
Digital Banners
Audio
Song :30
00:00 / 00:31
Aqua :60
00:00 / 01:00
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