Hard hitting work that slaps

THE PROBLEM

Intermountain Healthcare sponsors the U.S. Ski and Snowboard team. As such, its world class care helps train some of these world class athletes. During big events, the brand needed assets that boosted the sponsorship and its reputation. Given a local-friendly budget, we had to make a spot worthy of airing nationally. 

THE SOLUTION

We pulled up and pulled it off. It took two weather contingency days. One for the complete lack of snow and the other a dangerous snow squall. The client was so stoked with the results that they extended the rights in order to air the spot the following year during the Olympics.