Getting women to care enough to get care

NEW YORK FESTIVALS GLOBAL AWARDS: FINALIST

SIA AWARDS: SILVER

THE PROBLEM

Before the era of self-care, there was a severe lack of it. So much so, that Intermountain Healthcare's Women's Services recognized that women weren't taking the time to get the care they need. And because girls run the world, this lapse could easily become everyone's problem, too.

THE SOLUTION

Armed with only a $10,000 production budget, we scraped together a video highlighting real women. And in real time, we confirmed our suspicion that most women are detrimentally selfless. The takeaway resonated with women. The video garnered half a million organic views with stellar video completion rates.